• Requirements Overview
  • International Process
  • Support Services
  • Property Requirements

Requirement Overview

Mr. Pretzels® currently offers franchising opportunities for individuals and companies that adopt the strategy of multi-unit territory development.

This business model enables our partners to build the brand in their territory as well as leverage marketing and purchasing capacity. We require 100% of the first-year development to be funded through allotted capital and, at a minimum, 30% of the next four years (development schedule is 5 years) to be accessible dedicated capital.

We seek qualified franchise partners interested in multi-unit development in exclusive territories around the world.

View Frequently Asked Questions (FAQs) or listen to an interview with Bachir Mihoubi, Managing Director of Mr. Pretzels International


Qualifications $750,000 USD Net Worth

$250,000 USD Liquid Assets

Solid business experience

Multi-unit management

Proven expertise in retail (food and beverage a plus)

Previous franchise experience advantageous

Fees License Fee

Advertising Fund
Based on the number of units
TBD at a future date
Royalties 6% of Gross Sales
Local Marketing 3.5% of Gross Sales (this is a recommended percentage to be used as a guideline by the franchisee)

International Application Process

Step 1: Online Pre-Qualifier

The first step to purchasing your own Mr. Pretzels® franchise is to complete the Mr. Pretzels® Request for Consideration Form (RFC). This will provide us with the necessary information to evaluate your background and your capabilities to build and operate the Mr. Pretzels® brand in your territory.

Step 2: Franchise Sales Director Communication

After completing the RFC and submitting it to Mr. Pretzels®, the next step is to discuss your plans and the information from your completed RFC with one of our Regional Franchise Sales Directors. They will contact you shortly after receiving and reviewing your RFC.


Step 3: Franchise Due Diligence

If, during the first face-to-face meeting or telephone conference with one of our sales directors, you are interested in continuing the process towards owning a Mr. Pretzels® Franchise, you will be provided with set-up costs and any information you might need that will help you complete your Business Plan.


Step 4: Franchise Committee Review

The Franchise Sales Director for your area will collect your application and put together the complete "review package" for the Mr. Pretzels® Franchise Committee.  The Mr. Pretzels® Franchise Review Committee meets every fifteen (15) days to review franchise applications.


IMPORTANT: The process begins with completing the International Request for Consideration below:

International Request for Consideration (PDF)

Step 5: Signing the Franchise Agreement & Paying the Franchise Fee

If the Mr. Pretzels® Franchise Committee approves your application, you will be sent the Franchise and Development Agreements that you will be required to sign. Once we receive the signed agreements at our Atlanta office with the wired up front fees and all necessary documentation, we will countersign your agreements and return a countersigned copy to you.

Step 6: Welcome to the Mr. Pretzels® family!

Once we have countersigned your agreement, you are now officially a Mr. Pretzels® franchisee and our franchise services team will begin working directly with you to open your store as quickly and efficiently as possible.

World-Class Franchisee Support Services

    Pre-Opening and Operation Support

  • Assistance with every phase of store development: from initial layout through ongoing operations.
  • Your Mr. Pretzels® Consultant will be your direct liaison to our staff at Mr. Pretzels®’ Support Center.
  • Expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more.


  • Purchasing


  • Advice and counsel on setting up your distribution systems
  • Unique advantage of our purchasing programs for necessary equipment, furniture, fixtures, etc.


  • Development


  • Plans for smooth, consistent development and construction for every store.
  • Assistance in the creation of a shoppe layout that optimizes your building requirements.
  • Recommendations for decor and signage.


  • Comprehensive Training


  • Extensive Store Training Programs that include a Mr. Pretzels® overview, store opening procedures, service training, and training for all levels of staff. We currently have full training centers located in Puerto Rico and London.
  • Comprehensive Training Manual that covers all management and staff procedures – from opening to closing—plus information on financial reporting, accounting, inventory, and human resource management.
  • A typical training lasts 15 days.


  • Marketing


  • Marketing strategy and guidance for successful implementation.
  • Access to proven marketing and promotional materials, including point-of-purchase displays, merchandising displays, and any new materials we may create.
  • Assistance with grand opening support, successful new product rollouts and other sales-building initiatives.


  • Research and Development Team


  • New product ideas are continually explored and tested.
  • After customer-testing and approval, new product are made available to our franchise partners.

Real Estate Details

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Location Profile:

All leading shopping centres in the world

Cities with population in excess of 150,000

Quality demographic profile

High pedestrian flows

Visible stand alone kiosks or in line outlets

Shopping Centres and leisure centres


Property Profile


Leasehold opportunities and flexible terms negotiable

Mall kiosk locations to provide 100 to 500 sq ft (9.29m2 to 46.53m2)

Kiosks require the main services

Flexibility in shape and design of the kiosk or in line outlets